[ 01 · Raw-state ingestion ]
no_renameDrop the files in untouched.
Input raw files directly in the exact state they leave the network. No manual column renames, no schema-mapping spreadsheets, no “please re-export as UTF-8.”
[ Operational Data Automation for Internal Teams ]
[ role: marketing_ops ]
[ Macro Trend Context ]
Modern analytics often fail due to poor data preparation. While 46.9% of marketing teams are increasing investments in advanced Marketing Mix Modeling (MMM) , a severe actionability gap remains: 73% of executives face heavy pressure to prove ROI, but only 28% have the pipeline agility to execute insights quickly. When input data is messy, faster platforms simply scale operational chaos, but clean, connected data scales commercial clarity.
Lunde manages this entire dataset lifecycle on your behalf. Our backend platform fully takes over the heavy lifting—handling the ingestion, cleaning, and validation of all multi-market tracking updates automatically. By offloading data hygiene to Lunde, your team can completely avoid manual spreadsheet maintenance, stop fighting formatting layouts, and focus entirely on strategic growth while your pipeline stays permanently sorted and model-ready.
Stop renaming columns. Stop manually reconciling VAT. Stop hunting for the cell that broke the dashboard. Lunde takes ad-network output exactly as it lands and returns reconciled rows your internal BI tools can read on the first attempt.
[ 02 · VAT & FX reconciliation ]
autoCross-border accounting, normalized.
Automated cross-border VAT reconciliation and currency normalization using historical daily ECB exchange rates — applied at the exact transaction date, not the report date.
[ 03 · Anomaly routing ]
cell_levelFrom alert to the exact mismatched cell.
Outlier and error notifications are pushed straight to Slack or Microsoft Teams, with a deep-link that opens the exact mismatched data cell — no more “go check the sheet.”
[ 04 · Routine Chores vs. Historical Debt ]
auto_hygieneDaily hygiene beats historical debt.
Handling marketing data hygiene as a continuous, daily background task is simple; cleaning up a multi-year mess of unaligned local CSV files all at once for an upcoming audit is an operational nightmare. Lunde processes your incoming ad-network streams day by day, preventing the pile-up of broken tracking labels, unmapped regional publishers, and structural invoicing errors before they create technical debt.
Result · manual maintenance held below 2 hours / month across the pilot cohort.
[ For Marketing Ops · Pilot Waitlist ]
Reclaim hours of manual formatting.
Join the pilot and cut manual data maintenance to under 2 hours a month. Clean, aggregate mapped arrays with zero PII storage.